Ostgotatrafiken – Resometern
Ostgotatrafiken – Resometern
Ostgotatrafiken – Resometern

Ostgotatrafiken is responsible for public transport and the county assisted travel service in Östergötland county. They provide transport by bus, train and tram. When they introduced a new pricing system for their services in 2010 their ad agency –  Markus Reklambyrå –  asked us to help them out in producing a simple and engaging way to find the right fare depending on different parameters, such as  your age, where you live and amount of travel.

We came up with the concept for “Resometern” – “The tripometer”. With inspiration from slot machines and similar stuff we developed a visual style with a 3D scene where you affect the scenery depending on what parameters you enter in the retro switchboard below. I was involved in concept development and 3D art direction and animation.

Ostgotatrafiken – Resometern

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