PFAFF 150 Year Anniversary
New project for PFAFF up in my portfolio and over at behance.
For 150 years PFAFF® has brought you the most modern technology, perfection down to the smallest detail and unlimited possibilities. For 150 years PFAFF® has provided the tools that feed your passion and help turn your creativity into reality.
We came up with a concept where each bit of the 150 year old history should be represented by a box in a celebration inspired scenery. We wanted the scenery to set the tone of a happy celebration but not to be too dominant and messy. We settled for a simple palette with orange, blue and pink and elements like confetti, balloons, etc to set the gentle tone of a celebration. The launch clip was designed to act as teaser for the web, to be inspired to read further. The two anniversary sewing machines to be launched by PFAFF as a part of this anniversary campaign was revealed through an explosion of confetti in the launch clip.
On the web we based the design on the 3D set, but moved the two sewing machines away from the 3D design and added them as a part of the web design instead. The 3D set acted as a navigation through the campaign site and through PFAFF history where you were able to navigate into each box to read more.
More about this project over at linkin.se (swedish)
We also made all the anniversary sewing projects in 3D. Below is a rendering of a couple of anniversary pillows.